Friday, February 7, 2020

Significant new customer category: More women in the driver’s seat, literally

The share of women buyers among those who purchase luxury cars such as Mercedes Benz and Audi is even higher, at 15-20% — growing faster in a declining market. At Maruti Suzuki, the share of women buyers has jumped to 12% from 7% five years back, while its rival Hyundai Motor has seen it growing fourfold to 12% since 2014.

from Personal Finance News-Wealth-Economic Times https://ift.tt/38cgT2n

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